Custom Styling and Precise Fittings
Your journey to clear, comfortable vision begins with a thorough evaluation from one of our optometrists, who provides personalized recommendations based on your lifestyle and vision requirements.
Following your exam, you will experience a curated styling and optical consultation with an optician, focusing on selecting eyewear that supports all your daily activities. To achieve a perfectly balanced fit, we use the Shamir Spark 4 digital measurement device, capturing your precise facial metrics quickly and comfortably.
Plus, with our on-site finishing lab, we offer faster turnaround times so you can enjoy your new look sooner.
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Therapeutic Lenses for Visual Comfort
Modern environments introduce unique physical strains that traditional eyewear cannot always address. We provide therapeutic lens technologies designed to improve your daily physical comfort and reduce the effects of symptoms related to hidden vision problems and sensory sensitivities.
Avulux Migraine Glasses: These specialized lenses filter specific wavelengths of painful light to help manage light sensitivity and reduce the impact of debilitating migraine attacks.
Neurolens: Engineered with a contoured prism, these lenses correct subtle eye misalignments at all distances to alleviate chronic motion sickness, neck tension, headaches, and dizziness.
Standard Glasses and Customizable Features
We believe your eyewear should be an intersection of high-end design and structural integrity. Our boutique features a hand-selected gallery of frame manufacturers known for their exceptional craftsmanship and artistry, such as OVVO, State, Shwood, Prodesign, WOOW, and American Optical.
We pair these extraordinary frames with premium lens brands, including Transitions, Trivex, Shamir, and IOT, meticulously finished in our onsite lab with customizable features tailored to your needs.
When you come to Mad River Eye Care for glasses, our team will work together to determine the right solution for your visual needs. Whether that includes lenses optimized for computer use or designed to enhance contrast behind the wheel, we can match you with the right customization options.
Together with our Shamir Spark 4 digital measurement device, we keep your eyewear fitting experience smooth, seamless, and simple.
- Anti-reflective coatings: Eliminate distracting reflections from computer screens and oncoming headlights to support visual clarity.
- Blue light filters: Designed to block blue light from digital devices, these filters support comfortable viewing during extended screen time.
- Computer glasses: Tailored for intermediate distances, these lenses offer relaxed vision when working at a desktop monitor.
- Anti-fatigue lenses: Featuring a slight boost in the lower portion of the lens, they relieve muscle strain during close-up reading tasks.
- Progressive lenses: These line-free multifocals provide a smooth, continuous transition between near, intermediate, and distant vision.
- High-index lenses: Ultra-thin and lightweight, these lenses eliminate the bulk of strong prescriptions for a sleek profile.
- Photochromic lenses: These light-adaptive lenses seamlessly darken when exposed to outdoor sunlight and return to clear indoors.
- Prism lenses: Specially aligned lenses that bend light to help correct double vision and support comfortable muscle alignment.
- Driving glasses: Enhance contrast and reduce blinding reflections; these lenses provide confidence behind the wheel.

Our Commitment to Quality
Eyewear is an investment in your daily wellness, and we stand behind the enduring quality of our products. We provide foundational protections and perks to care for your eyewear long after you leave our office, including:
- 1-Year Warranty: Every frame and pair of prescription lenses purchased in our boutique includes a comprehensive one-year warranty against manufacturing defects.
- 30% Off Multiple-Pair Savings: Need multiple pairs for different tasks, such as computer glasses, distance glasses, or sunglasses? Receive 30% on any additional pairs.
- Lifetime Care: Enjoy complimentary professional adjustments, deep cleanings, and minor repairs for the entire life of your glasses purchased from Mad River Eye Care.
Sun Protection for Disease Prevention
True luxury includes safeguarding the longevity of your sight. Investing in quality sunglasses is a critical element of preventive eye care. Harmful UV rays contribute to serious conditions like cataracts and macular degeneration. Shielding your eyes from these rays can help reduce your risk of these conditions.
UV damage is cumulative over your lifetime, so establishing healthy sun habits during childhood is vital. By protecting your child’s eyes early, you can help preserve their health for the future. Our curated sunglass collection features protective designs from premier brands like Shwood, Camp, SPY+, Prodesign, and OVVO.

Glasses for Kids and Teens
Our younger patients deserve eyewear that matches their vibrant energy without sacrificing style or resilience. We offer a collection of beautiful, durable frames designed specifically for kids and teens, featuring popular brands like db4k, Brooklyn Spectacles, and Swing Eyewear that hold up to active school schedules and play.
Because clear sun protection is just as vital for developing eyes, we expertly fit youth sunglasses both with and without a prescription to support their outdoor adventures.
Safety Glasses, Sports Glasses, and Specialty Eyewear
Whether you are on the athletic field, working on a home renovation, or navigating challenging workplace environments, protective eyewear prevents thousands of accidental eye injuries each year.
We offer high-performance safety and sports frames and goggles from trusted brands like Bollé and SPY+ to shield your vision from impact, dust, and debris. Should an unexpected accident occur, please contact us for emergency eye care services and immediate clinical guidance.

Visit Us for Your Personalized Eyewear Fitting
Finding the ideal pair of glasses requires a thoughtful blend of clinical precision, lens technology, and specialized styling. From therapeutic lenses that calm physical discomfort to durable, fashion-forward frames for the whole family, our eye clinic in Mad River Valley, Vermont, offers a truly elevated optical experience that honors your personal style.
We invite you to experience our personalized approach to vision care. Please contact us today to book an appointment for a comprehensive eye exam, and visit our boutique to discover your new favorite pair of glasses.
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Visit Our Location
We’re located in the Inverness Building on the corner of Main Street and Mad River Green.
Our Address
Contact Information
- Phone: 802-448-6988
- Fax: 802-496-9500
- Email: dr.mitchell@madrivereyecare.com
Hours of Operation
*Closed daily from 12:00-1:00 PM
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